Collection: Yamauchi

"Being Japanese"

All Yamauchi clothing is made using domestically produced materials and is handmade by Japanese people.

Since I am Japanese, I want to create clothes based on Japanese manufacturing methods.

However, as the world becomes more globalized, the current situation in Japan is that clothing manufacturing sites are disappearing.

In the first place, I think that techniques and traditions will end if we don't make a conscious effort to continue them.

If the current trend is to make money as efficiently as possible, things like manufacturing and traditions will easily disappear.

If you are too focused on getting results quickly and are overwhelmed on the production floor, neither the technology nor the quality of the products will improve.

To create something good, it is absolutely necessary to take the time to deepen the relationships between people.

By understanding each other in this way, products made with Japanese technology and Japanese sensibilities will surely be conveyed.

In Japan, there are factories with excellent technology and craftsmen with the Japanese sense of detail and sensitivity.

There are fewer of them now, but they still exist.

If we continue to create products that will last with these people, the value of Japanese clothing manufacturing will increase and it will become even more necessary.

Rather than thinking beyond national borders, I think we can create beautiful things by returning to Japan and aligning our steps and feelings.